Welcome to Swim Week! The countdown is on!
It's Showtime!
This page has everything you need—key details, expectations, FAQs, and tips to help models (and parents) have a smooth and really fun Miami Swim Week experience.
We’ll keep this page updated as we get closer, so check back for the latest info along the way.
To make the weekend even more fun, we’ll also set up an Instagram group chat so everyone can connect ahead of time, get to know each other, and ask questions as they come up.
We had the best time last year, and we’re so excited to do it all again with this group. It’s going to be such a fun weekend and we can’t wait to have you be part of it.
Note from Allie
Hi! I’m Allie, the CEO and Creative Director of Dragonwing. I’m so excited you’re here!
Miami Swim Week is back, and this year is all about the pastels. You’ll be bringing the collection to life on the runway with your own style and personality, which is honestly my favorite part of all of this.
Last year was such a great time, and we’re building on that with this group. Between the show and getting to spend a weekend in Miami Beach in the sun with family and new friends, it all comes together in the the best way.
Can’t wait to see you in Miami 💗
XOXO,
Allie 💗
P.S. Let the world know you're walking for us! Click the link below for the suggested social media announcement post! Be sure tag us! 😉
What to Expect Leading Up to the Show
We are always very organized, but this is the fashion world: A LOT of things happen or are subject to change over the last few weeks leading up to the show. So be prepared! We will be there all weekend to stop all drama in its tracks! Please do not worry and sit back and enjoy the ride! It's going to be an incredible weekend, and the show always turns out amazing!
This marks our 17th show in partnership with The Bureau, and we couldn’t be more thrilled! Their expertise, creativity, and dedication always result in a spectacular production that brings our vision to life. We’re so grateful to collaborate with such a talented and dependable team year after year!
Walking Shoes
All models will need to purchase white walking shoes. We ask that you purchase your own shoes so you can choose a pair that you feel stylish and comfortable walking in. We know that everyone is different! We are super excited for this look with our newest color pallette!
Shoe Options (please select WHITE):
- Woman's Option 1
- Women's Option 2
- Women's Option 3
- Women's Option 4
- Girl's Option 1
- Girl's Option 2
- Girl's Option 3
If none of these options work, you are free to pick something similar to the image above
Travel
- There are multitude of travel options to the Miami area - air, train or car.
- For out-of-state models, we recommend arriving in the Miami area 24 hours before showtime. This will ensure that we avoid any travel-related issues. In previous season, we had a few close calls with weather delays where flights were delayed and/or cancelled.
Accommodations
There are plenty of places to stay in Miami Beach, across different locations and price points.
You’re also welcome to stay at The Gates Hotel South Beach, where the show will take place, if you’d like to be right at the venue.
We stay at Cadillac Hotel & Beach Club if you’re looking to be nearby, but you’re welcome to choose whatever works best for your family.
Here are a few additional hotel options close to the venue:
- Boulan South Beach
- Lincoln Arms Suites
- Kimpton Surfcomber Hotel
- Hotel Greystone
- Sagamore Hotel South Beach
- Marseilles Beachfront Hotel
There are also plenty of other great options throughout Miami Beach depending on your preferences.
Showtime and Location
Saturday, May 30th: 5:30PM (Golden Hour Show)
The Gates Hotel South Beach: 2360 Collins Ave, Miami Beach, FL 33139
Ticket Information:
- Everyone that is attending the show needs a ticket to enter. The models DO NOT need their own ticket. But, mom, dad, siblings and extended family will need a ticket!
- There are Front Row VIP, Reserved Seating and General Admission Tickets (Standing Room) available at the Bureau Fashion Week website.
- Front Row VIP tickets include Front Row Seating, access to VIP Lounge and Champagne Service.
Location Information:
Miami Swim Week will take place at The Gates Hotel South Beach, with a poolside runway set for our Golden Hour Show at 5:30 PM.
As the light shifts into sunset, the setting creates a warm, glowing backdrop that will bring our pastel collection to life. The combination of natural light, the pool, and the Miami Beach atmosphere makes this feel less like a traditional runway and more like a curated, open-air show.
It’s a refined, high-energy moment that captures both the style of the collection and the setting of Miami, all coming together at the perfect time of day.
Tentative Timeline for Saturday, May 30th
- 2:00pm – Rehearsal at or near Venue
- 3:00pm – Fittings at Venue
- 3:30pm – Start time hair and make-up
- 4:30pm – Doors open for VIP ticketholders
- 5:15pm – Doors open for GA ticketholders
- 5:30pm – Showtime!
Final timing details and check-in instructions will be shared 24-48 hours before the Show!
Meet Bianca: Runway Coach for Miami
Bianca is an 18-year-old Ambassador from Denver who also teaches runway lessons. She’s walked in over a dozen fashion shows and has taught runway lessons for us over the past few seasons, so she knows exactly how to help models feel comfortable, confident, and runway-ready.
Bianca is a senior in high school and currently applying to colleges, while juggling life as a dancer, singer, cellist and pianist. Bianca is also the Douglas County HS Varsity Dance Team Captain and brings a fun, encouraging energy to every lesson.
If you’re interested in booking a virtual runway lesson, email us or DM us on Instagram, and we’ll share Bianca’s number so you can text her directly to coordinate. You can also follow her on Instagram: @bianca_butterfly_model.
Runway Tips with Emma
To help you feel your absolute best on the runway, Emma, a 17-year old Ambassador from Denver, has put together five days of runway tips in this video. She covers everything from how to stay calm and organized backstage, to practicing your poses at home, to developing the confidence that makes a walk unforgettable. Watch this video and get all of her expert advice before showtime!
Exclusive Model Discount Code
As a Fashion Week model, you’re part of the Dragonwing family, and we’re so grateful for you!
To say thank you, we’re offering a one-time 30% discount on your next purchase from our online store. Use code MIAMIMODEL at checkout to grab your favorite styles. This exclusive code is valid through the end of June—enjoy!
Frequently Asked Questions
What is the Bureau Fashion Week?
The Bureau Fashion Week or The Bureau, is a leading fashion week producer that we partner with that organizes fashion events across multiple cities, including New York, Los Angeles, Dallas, and Miami. Please follow them on Instagram!
It is important to note that Miami Swim Week is a collective term for fashion shows dedicated to swimwear that take place at the end of May. These shows are organized by different designers, brands, and organizations, including The Bureau.
The events take place in different venues across Miami, but they are all part of the larger Miami Swim Week season.
How should we prepare to walk the runway?
Whether you're a seasoned pro or stepping onto the runway for the first time, preparation is key to owning the stage! We highly recommend dedicating time to practice your runway walk and poses leading up to the show.
This will not only help you feel confident but also ensure that your movements flow seamlessly with the collection you’ll be showcasing. Practice in the shoes you’ll be wearing, experiment with different poses, and familiarize yourself with walking to the rhythm of various types of music.
For extra tips and inspiration, watch our previous shows to see how models brought the designs to life. Pay attention to their pacing, posture, and transitions—every detail adds to the overall performance.
Remember, the runway is your moment to shine—perfecting your walk and poses can make all the difference in leaving a lasting impression. You’ve got this!
Do I get to choose my runway outfit?
No, you don’t. Allie has carefully curated and designed custom looks specifically for each model to showcase during the show. These looks are thoughtfully crafted to align with the collection's vision and theme, ensuring a cohesive and striking presentation on the runway.
You’ll find out which fabulous outfit you’ll be wearing the morning of the show—how exciting! This element of surprise is all part of the magic and thrill of the fashion world, where creativity and spontaneity take center stage.
Trust the process, step into your role, and get ready to rock the runway in style. After all, this is what the fashion world is all about!
Do I get to keep my runway outfit?
Yes! After the show, your runway outfit is yours to take home as a special keepsake. It’s our way of thanking you for bringing our designs to life on the runway. Each piece is custom-made, making it a unique memento of your time as part of the show.
We hope you’ll enjoy wearing your swimwear beyond the runway, whether it’s to make a bold statement at the pool or to relive the magic of the show. It’s a little piece of the fashion world you can carry with you!
How should I prepare my nails for the runway?
Please come with nails that are clean and not chipped, as everything shows on camera.
Toenails should also be painted, since models will be wearing open-toe shoes.
Do you recommend buying VIP or GA tickets?
It's entirely up to you - you will be happy with both. We describe the perks of VIPs above - but they are more expensive. The feedback we have received in the past is that the top benefits of the VIP seats are that you have an unobstructed view of the runway - which is great for personal photos and videos.
How long is the show?
The 2:30pm show will be anywhere from 1 hour to 90 minutes, depending on the number of designers. Our segment will be approximately 15 minutes. We ask you NOT to leave early out of respect for the other designers, and due to the fact that the show will be recorded. The designers will be presenting back-to-back so there will be no intermission. The Bureau will also mention this right before showtime. ;-)
What should I wear to attend the Show?
You’re welcome to wear whatever you like, but we encourage everyone to dress up and have fun with it. Since the show is outdoors in Miami Beach, we recommend outfits that feel polished but comfortable in warm weather.
If you’re unsure, you can’t go wrong with bold colors, tropical prints, metallics, or soft pastels. Think light fabrics, open-toe shoes, and something you’ll feel confident in as you move around the venue.
Am I allowed backstage during hair and make-up from call time to showtime?
The Bureau requests that no parents are allowed backstage, but they have been flexible with us in the past. They physically cannot have everyone backstage as there will be multiple designers and models in a small space. If you want to check in and make sure things are going okay, we can work with you on that. But, we encourage you not to stay for the entire time. Allie will also be backstage the entire time, and will have assistants helping. We will also ask our older teen models to look out for our minis! Don't worry, everyone will be fine!
It's a long day for the girls! What do you recommend they have backstage?
See Emma's video for this tip! Definitely pack a bag! Bring extra make-up and hair supplies for touch-ups, snacks, water and comfy shoes. The day will be long - but so worth it! Also we recommend bringing a bag with a zipper and your child's name on it! We don't want you to lose anything!
What can and can't I post on social media?
We are flexible! You can post whatever you like, including behind-the-scenes photos/videos before the show and iPhone photos and videos of the show. Be sure to tag us in your posts, stories, and reels! We love getting social media feedback on our fashion week designs before we decide what looks to bring into production next season!
How do I get photos and video from the Show?
The Bureau will provide us with runway photos and video of the show. We will give them to you via a Dropbox link 1-2 weeks after the show. We will also post the video on our YouTube Channel. There will also be opportunities for additional photos and editorial video for purchase. We will provide more information about that closer to the date.
Featured in:
Relive the runway magic!
Catch all the highlights from our New York, Denver, Dallas, Miami and Los Angeles fashion shows on our YouTube channel! Watch stunning performances, bold new collections, and unforgettable moments from the Dragonwing runway.
