Being a mom of a tween-aged girl (that is, an 8-13 year old) can be a challenge, to be sure. That sweet girl you once knew is changing in a lot of ways, and finding out what she really does and doesn’t like. These years are a big part of shaping the woman she’ll become, and your support – however much she thinks she doesn’t need it – is critical. This is particularly true for active girls, as this is the age when so many of our daughters stop participating in organized sports. The factors contributing to that decline in participation are varied, and as unique as the girls themselves, but one consistently cited reason is a lack of confidence. Confidence in their abilities, their changing body, in possessing a skill set that will take them to the next level. That’s why we love these brands that focus on tween girls! Each one is focused on inspiring confidence in your favorite girl. From putting her best face forward, from clothing to footwear, stylish bags and of course the BEST athletic gear for girls, these are the tip-top providers of tween products. 
Ready to find the products that will make your daughter strong beneath it all? From the moment she steps out the door to the high-fives after practice, Dragonwing girl gear lets her know that you’re there to support her, all day long! Dragonwing girlgear founder MaryAnne Gucciardi struggled to find age-appropriate, supportive athletic gear for her daughter. Clothes in the girls’ departments were all fashion-focused and made of lower quality fabrics, not meant for real athletes. Women’s athletic wear didn’t fit and wasn’t age-appropriate. Forced to shop in the boy’s department, everything was ill-fitting. Shopping trips were awkward and sent the subliminal message that being athletic and strong wasn’t feminine. So MaryAnne set out to design her own solution, a line of performance wear designed for pre-teen and teen girls. No wedgies. No slipping straps. A fit that’s snug. But not tight. Made for the sports they play. She calls it girlgear. The result was something even greater, that gives girls the freedom and confidence to focus on the competition, skills, and teamwork of the sports they love, empowering them to play - and be - their best. Dragonwing offers not just the ultimate in sports bras, but camis, compression shorts and leggings with good looks that are only surpassed by their performance… just like your unstoppable daughter! SHOP DRAGONWING HERE
Great skin starts at an early age! Prep Skincare gives your tween a line of age-appropriate and fun cleansers, moisturizers and more to inspire habits that will protect her skin for a lifetime! There are no cutting edge ingredients in PREP’s formulas because at this age, girls just need good tried and true, safe ingredients that won’t cause them harm as their bodies develop and grow. PREP Cosmetics is on a journey to empower young girls to take care of their skin and their health. She’ll be thankful today to have a beauty routine that is all her own, and even more thankful tomorrow for the positive effects protection from the sun will have on her skin and her confidence. GET THEIR STARTER KIT, HERE. PREP’s Chief Medical Officer, Carole Aponte, MD recommends girls use the starter kit every day to keep their healthy skin clean, fresh and protected. Each order comes with their PREP skincare 101 guide, which teaches girls how and when to use each product.
While Sari Bari most certainly isn’t limited to items that appeal to tweens (those bed covers are AMAZING!), we love their mission and their promise and it’s a great message to share with our daughters. Their unique products are made in Kolkata, by women exiting the commercial sex trade or who are vulnerable to exploitation or trafficking. The Sari Bari promise doesn’t stop with the job - they firmly believe that’s not where the freedom journey ends. Holistic care is a high value at Sari Bari, which is why they journey with women as partners in their social support needs as they continue to take courageous steps towards restoration and wholeness. Watch their video to see them in action: Ready to check out a unique gift that gives back to the world? Your tween will collect about a million compliments on her Meye Messenger Bag!
Your tween girl’s feet may be as big as yours, but that doesn’t mean women’s shoes are appropriate or even comfortable! Hannah's Shoebox was created after the store's owner, a mother, became frustrated with her challenge to find age-appropriate shoes for her then six-year-old daughter who was wearing a size six shoe at that time. Her daughter's shoe size continued to match her age until she reached age 11. By that time, the challenge to find age-appropriate shoes had become even more difficult. That's when and why Hannah's Shoebox was born. Don’t waste another dime on poorly-made shoes that just don’t meet your daughter’s needs! Hannah’s Shoe Box offer quality shoes in women’s sizes 5-13 that are undeniably cute and age-appropriate for tweens! Every style and occasion is covered, from every day school and uniform shoes to special-occasion, with the boots, wedges and sandals your girl wants. BROWSE THE GREAT STYLES HERE! So, the more you know, the easier this “parenting-a-tween” thing gets, right? Inspire her confidence in all areas of her life – with these great brands and your support, you know she can take on the world! Be sure to share this post with other moms – they’ll thank you later! *Money can buy you lots of great Dragonwing gear, but it can’t buy you love! These opinions are solely our own, based on personal knowledge of the above products. These are not affiliate links, and no promotional fees have been paid. 
CALZICO
Calzico offers fun and functional fashion that inspires confidence! Their cute and versatile age-appropriate clothing for tweens ages 6-14 includes soft reversible tees, dresses, jackets and skirts, so your favorite girl can be confident and comfy from the classroom to the playground! Calzico’s creations flip, zip, and layer! Their zipskirt (with the removable layer) or the reversible jacket that can be worn four ways mean your favorite tween can create over 20 different looks with just a few pieces. Designing garments with greater versatility, comfort, and function is Calzico’s central focus -- so many ways, she'll have outfits for days! Founder Shannon Tennyson counts on daughter Callie (the “Cal” in Calzico) to review sketches and provide design, fit and style input. Together, they makes sure every item is well-designed enough to last multiple seasons and provide a variety of different looks. To get their amazing 4-in-one jacket or top-selling zipskirt, visit them online at calzico.com. If you’re not ready to buy just yet, sign up for their updates and receive their free Ultimate Travel Packing Checklist for Tweens, free! VISIT CALZICO HERE
Dragonwing girlgear
Ready to find the products that will make your daughter strong beneath it all? From the moment she steps out the door to the high-fives after practice, Dragonwing girl gear lets her know that you’re there to support her, all day long! Dragonwing girlgear founder MaryAnne Gucciardi struggled to find age-appropriate, supportive athletic gear for her daughter. Clothes in the girls’ departments were all fashion-focused and made of lower quality fabrics, not meant for real athletes. Women’s athletic wear didn’t fit and wasn’t age-appropriate. Forced to shop in the boy’s department, everything was ill-fitting. Shopping trips were awkward and sent the subliminal message that being athletic and strong wasn’t feminine. So MaryAnne set out to design her own solution, a line of performance wear designed for pre-teen and teen girls. No wedgies. No slipping straps. A fit that’s snug. But not tight. Made for the sports they play. She calls it girlgear. The result was something even greater, that gives girls the freedom and confidence to focus on the competition, skills, and teamwork of the sports they love, empowering them to play - and be - their best. Dragonwing offers not just the ultimate in sports bras, but camis, compression shorts and leggings with good looks that are only surpassed by their performance… just like your unstoppable daughter! SHOP DRAGONWING HERE
Prep Cosmetics
Great skin starts at an early age! Prep Skincare gives your tween a line of age-appropriate and fun cleansers, moisturizers and more to inspire habits that will protect her skin for a lifetime! There are no cutting edge ingredients in PREP’s formulas because at this age, girls just need good tried and true, safe ingredients that won’t cause them harm as their bodies develop and grow. PREP Cosmetics is on a journey to empower young girls to take care of their skin and their health. She’ll be thankful today to have a beauty routine that is all her own, and even more thankful tomorrow for the positive effects protection from the sun will have on her skin and her confidence. GET THEIR STARTER KIT, HERE. PREP’s Chief Medical Officer, Carole Aponte, MD recommends girls use the starter kit every day to keep their healthy skin clean, fresh and protected. Each order comes with their PREP skincare 101 guide, which teaches girls how and when to use each product.
Sari Bari
While Sari Bari most certainly isn’t limited to items that appeal to tweens (those bed covers are AMAZING!), we love their mission and their promise and it’s a great message to share with our daughters. Their unique products are made in Kolkata, by women exiting the commercial sex trade or who are vulnerable to exploitation or trafficking. The Sari Bari promise doesn’t stop with the job - they firmly believe that’s not where the freedom journey ends. Holistic care is a high value at Sari Bari, which is why they journey with women as partners in their social support needs as they continue to take courageous steps towards restoration and wholeness. Watch their video to see them in action: Ready to check out a unique gift that gives back to the world? Your tween will collect about a million compliments on her Meye Messenger Bag!
Hannah's Shoe Box
Your tween girl’s feet may be as big as yours, but that doesn’t mean women’s shoes are appropriate or even comfortable! Hannah's Shoebox was created after the store's owner, a mother, became frustrated with her challenge to find age-appropriate shoes for her then six-year-old daughter who was wearing a size six shoe at that time. Her daughter's shoe size continued to match her age until she reached age 11. By that time, the challenge to find age-appropriate shoes had become even more difficult. That's when and why Hannah's Shoebox was born. Don’t waste another dime on poorly-made shoes that just don’t meet your daughter’s needs! Hannah’s Shoe Box offer quality shoes in women’s sizes 5-13 that are undeniably cute and age-appropriate for tweens! Every style and occasion is covered, from every day school and uniform shoes to special-occasion, with the boots, wedges and sandals your girl wants. BROWSE THE GREAT STYLES HERE! So, the more you know, the easier this “parenting-a-tween” thing gets, right? Inspire her confidence in all areas of her life – with these great brands and your support, you know she can take on the world! Be sure to share this post with other moms – they’ll thank you later! *Money can buy you lots of great Dragonwing gear, but it can’t buy you love! These opinions are solely our own, based on personal knowledge of the above products. These are not affiliate links, and no promotional fees have been paid. 