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Wimbledon Starts June 27th

Tune in to the 2016 Wimbledon Championships! Last year, the world watched as Serena Williams triumphed over Garbiñe Muguruza in their first Grand Slam final match-up. Who will take the...

The Best Thing a Girl Can Say About a Bra

Most people don't talk much about their underwear. And if you're a preteen or teen girl, it's likely you really don't want to talk about your bra, especially your first...

"The Only Sports Bra My Daughter Will Wear"

We love customer feedback of all kinds -- it helps us make the best fitting, best performing girls athletic wear possible. And we especially love to hear that girls love...

Importance of Rest for Tween, Teen Athletes

For a tween or teen athlete, rest is a critical part of her training. I know that sounds slightly counterintuitive given that mastery of a sport requires hours, months, and...

It doesn't matter where you went to college - our data what schools CEOs came from.

Is it possible to make adolescence fun for girls?

Nutrition Bars for Pre and Post Practices, Work-outs and Games

Essential to athletics is nourishment before and after workouts, and granola and nutritional bars are the go-to snack. Often misunderstood, bars from Nature Valley to Cliff all look similar and...

Nutrition for athletic girls is a source of confidence!

March is National Nutrition Month and we'd like to share tips on good nutrition for girl athletes. Balance is key. It is important to include lean protein, nutrient rich carbohydrates...

A missing piece, what is holding young girls back from achieving their wildest dreams?

Did you know that there is a decrease in physical activity when young girls experience breast growth? According to a recent study in the Journal of Adolescents Health, "three quarters...

GIRLS tackle football!

Teaching girls they can find their passion in any sport is so important. Football is welcoming females into its world and girls are tackling the stereotypes. Check out more on...

To mothers and their daughters

Researchers say "similarities between mothers and daughters are more pronounced than any other relationship". Check out the full article and learn more about your special bond!

Discover cyclocross!

A science teacher and national cyclocross champion? Melissa Barker proves she can do anything she puts her mind to. In cyclocross "cyclists race around circuits of 2.5-3.5K over various surfaces...