The Power of a Girl's First Bra

I had the pleasure of talking recently with Kelly O'Brien, owner of Linger Tween, a shop that specializes in undergarments for tweens and teens. She's a big fan, as are her customers, of our Racer and Keyhole sports bras. Not surprisingly, we talked about the importance of a girl's experience with her first bra. Between the two of us, we've had hundreds of conversations with girls and mothers about their desire to find sports bras and traditional bras that are made for tweens and teens, not mini-sized women's bras or lacy, plunging, push-up styles that are not age appropriate. A girl's first bra is important to her sense of self and can have a lasting impact on how she views her body. She wants -- and should -- feel comfortable, at ease, free to move, and free to be herself. For a girl who plays sports, her first bra is often a sports bra. I've talked before about why a sports bra makes a great first bra. A sports bra that's comfortable, provides the right amount of coverage, supports and moves without binding or riding up, and doesn't scream "bra" can help a girl see herself as the healthy, active, powerful person she is.